Town & Country Cabinets is a family-operated cabinet retailer specializing in ready-to-assemble and ready-to-install cabinets for kitchens and bathrooms. The project aimed to bridge the gap between custom luxury and budget-friendly options, providing high-quality, affordable cabinets with a focus on efficient delivery and installation.

As the brand strategist and brand identity designer, we developed a comprehensive brand strategy and visual identity. This involved creating initial and final brand concepts, designing brand boards, and developing a brand voice. The process included in-depth research to define core values, target audience, and visual elements such as color palette and typography.